Innovation design leader that connects human insight, business strategy and emerging technology to create transformative solutions that deliver sustainable, real-world impact.
Defining and driving innovation strategy that aligns market vision, customer value and business performance to unlock sustainable growth and lasting competitive advantage.
Leading multidisciplinary teams with positive energy, fostering collaboration, operational excellence and high performance across end-to-end design, development & delivery.
Solving complex challenges across sectors, including aviation, mobility, healthcare, retail, IoT and connected products & services.
Delivering seamless digital-physical user experiences that are intuitive, impactful and enrich our everyday lives.
With over two decades of global experience, I thrive at the intersection of strategy, creativity, design and technology. Turning informed & inspired insight into actionable outcomes, driving sustainable, tangible innovation that truly connects.
WORK EXPERIENCE
2024 - Current
Mormedi - VP of Asia Pacific
Make Tomorrow Tangible
Mormedi is a global boutique, strategic design and innovation consultancy, based in Madrid.
Helping our clients create products, services and experiences that delight customers and that fuel growth. Blending strategy, technology, creativity and business insight to design, develop and deliver the most meaningful solutions.
I lead the APAC region for Mormedi, engaging, supporting and growing clients cross Asia Pacific and the US West coast to successfully solve their design and innovation challenges. Working closely with the CEO to ensure company wide quality in delivery, innovation and in executing global growth strategies.
www.mormedi.com
Sydney
2020 - 2024
Mormedi - VP of Design
Creating Business Value from what Humans Value.
As the VP Design at Mormedi, I lead a team of talented designers who specialize in the strategic design of innovative products and services that make tomorrow tangible. Integrating physical, digital and spatial elements into compelling experiences. We partner with clients from various sectors, such as aviation, mobility, healthcare, retail, and finance, to understand their needs and challenges, and to deliver solutions that bring lasting value to their customers, stakeholders, and society at large.
www.mormedi.com
Madrid & Barcelona
2020 - Current
UCHU: Founding Partner & CXO
Re-imagine better. Building a Sustainable future in Aviation and Aerospace. Let's Fly!
Advanced Automation Platform. Data agnostic Unified Front End that empowers aviation businesses and airport ecosystems. Easily build services to improve operational efficiency and enable, sustainable, value added services for their partners and customers.
www.uchu.group
London & Barcelona
2013 - 2020
ZINC LABS: Founder & Creative Director
Strategic Design & Innovation for our Dynamic Connected World.
A new type of innovation Lab, designed to make real world impact. Supporting start-ups and brands throughout their innovation challenges, helping companies and entrepreneurs decide what to make and then help them make it. Working with established global brands like Samsung, Lekue, HP, Gatwick, MAS and with Start-ups like BloomLife, Lifesense, Momit, Natural Machines and Jem.
Barcelona & London
2001 - 2013
SMART DESIGN: Studio Lead / Creative Director
Let's design a Smarter world.
Smart Design creates informed and inspired design for people, and memorable brands for our clients, turning insight and innovation into successful consumer experiences for over 30 years.
Barcelona 2007 - 2013
6 years establishing, leading and building the European presence of Smart Design in Barcelona. Collaborating with Global Brands like Samsung, HP, Panasonic, Unilever, Nestle, P&G, GSK, Novo Nordisk.
New York 2001 - 2007
Moving from a corporation to a consultancy, from New Zealand to New York. Leading large complex projects for companies like HP, Samsung, ESPN, OXO & Microsoft.
www.smartdesignworldwide.com
1995 - 2001
FISHER & PAYKEL: Senior Designer / Design Lead (Kitchen Products)
From the grandest of ideas to the smallest of details, every day we're improving life through good design. Home appliance innovation that changes the everyday into something out of the ordinary. Our goal has always been to improve life through good design.
Dunedin 1996 - 2001
Senior Designer providing Design leadership, vision and communication in all areas of the design, product development and marketing process. From user research, concept creation, product and user testing and detailed development, to implementation & production and on to market launch. Day to day responsibility for the Design Team within the Kitchen (Cooking and Dishwashing) Division.
Auckland 1995
The first Industrial Designer to take on a role within Fisher & Paykel's’ Marketing Department. Forging a cohesive design and marketing strategy that presented a quality, considered and consistent image for the Products and Customer Experience.
www.fisherpaykel.com/us www.fisherpaykel.com/nz
1988 - 1992
ELECTRIX LTD: Electrician
Completed a four year Electrical Apprenticeship, which included on the job training, Trades Certificate coursework and study at Wellington Polytechnic. All types of electrical work including; Industrial, Transmission, Commercial and Domestic installations, testing and servicing. Also a strong grounding in electronics and control systems.
Wellington
EDUCATION
2025
Designing & Building AI Products and Services
MIT - Massachusetts, US
2022
Strategic Project Leadership Diploma
IESE Business School
Madrid, Spain
1992 - 1995
BACHELOR OF DESIGN
Victoria University
Wellington, NZ
1988 - 1991
TRADES CERTIFICATE (Electrical Systems.)
Wellington Polytechnic
Wellington, NZ
MENTORING
A number of guest lecturing and mentoring engagements including:
ELISAVA Design School Guest Lecturer and Tutor in Wearables.
IED Design School Materials Innovation.
ESADE Business School Design Thinking & Innovation.
Cognicity Accelerator. London Mentor & Product Development partner. Mentored startups on innovation, conducted workshops and helped with the design of products & services as required. Cognicity was a pioneering smart city project run out of London's accelerator, Level 39. That brought together Thirty-Six startups.
EIT Health Accelerator Mentor and Speaker on UX.
Speaking Engagements
Facilitating Workshops and presenting Talks on Design and Innovation, subjects include:
IDSA Sustainability Deep Dive ´The Power of Design to Create a Better Future,´ with Juliane Trummer. 2020
INNO-ROBO ´Robots & People in Smart Cities´. MUI. Lyon 2018
HIMSS – HEALTH 2.0 Workshop: ´Designing Healthcare Solutions with Patient Engagement in mind´. Castedefells, 2018
M CLUB Workshop. ´How Design Can Improve Patient Engagement and Behavior Change´, Barcelona, 2017
CORP2IN: ´Design Innovation in Action: A Designers perspective on Design Thinking´. Zagreb, 2017
WT - Wearable Technologies Conference 17. ´Wearable Ecosystems´. Munich, 2017
DIGITAL.K Bulgaria: ´UX and Design Thinking for Start Ups´. Sofia, 2016
WT - Innovation World cup Mobile World Congress. ´Innovation in Health and Wellness Wearables´. Barcelona, 2017
EBN - European Business Network Annual Innovation Conference - ´Integrated UX across the Physical Digital.´ Guimaraes, 2016
4YFN, during Mobile World Congress. ´CX Innovation for Start Ups´´ Barcelona, 2015
WT - Wearable Technologies Conference 15. ´How Design Creates Value that Investors Love´ with Julien Penders, Co-Founder of Bloomlife. Munich, 2015
Post talk interview: https://vimeo.com/155509190
FEI - Front End of Innovation European conference. Chair of the Design Track: Design Therapy: Enhancing Lives…Improving Business.” Zurich, 2012
Decoding Innovation Workshop Event. Barcelona, 2012
CONNECTIONS Europe: Strategies for Digital Living Markets. Nice, 2007
RECOGNITION
Over the course of my career, I’ve had the privilege of collaborating with talented teams and visionary clients to create products recognised with international awards — including IDEA, iF, IDSA, Red Dot, CES Innovation, NYDesign and Good Design - across categories from mobility, consumer electronics, healthcare and finance.
I hold multiple Patents for work developed with companies such as HP, Tefal, OXO, Kraft, Fisher & Paykel and The Payments Foundry, reflecting a sustained commitment to innovation, usability, and design integrity.